One of the participants spoke about his Channel Partner, who would do all his business through the participant. Competitors kept targeting the partner. Over a period of time, the partner started doing a lot of business with the others.
Effectively, the participant's 'Star under Control' or 'Real Star' had become a 'Co-Star'. This is the left-to-right transition (red arrow) along the grid that I explain in the presentation. That is obviously bad for you. Some transition is unavoidable. But you need to minimise such transition.
Besides, you need to engineer the down-to-up proactive moves (green arrow) along the grid. Thus, while some 'Star under Control' or 'Real Star' transition to being 'Co-Star', ensure you are able to move some 'Star?' and 'Opportunity' upwards. This would ensure that you have a healthy mix of 'stable business' and 'competitive business'.
Effectively, the participant's 'Star under Control' or 'Real Star' had become a 'Co-Star'. This is the left-to-right transition (red arrow) along the grid that I explain in the presentation. That is obviously bad for you. Some transition is unavoidable. But you need to minimise such transition.
Besides, you need to engineer the down-to-up proactive moves (green arrow) along the grid. Thus, while some 'Star under Control' or 'Real Star' transition to being 'Co-Star', ensure you are able to move some 'Star?' and 'Opportunity' upwards. This would ensure that you have a healthy mix of 'stable business' and 'competitive business'.
